Rather than assuming that businesses are in a state of average growth or in some anomalous state above or below that average (from which they’ll recover) we need to think of them being either growing or failing. Going straight up or straight down.

Sudbina kompanija je da ili rastu ili umiru. Samo umiranje može biti jako dug proces tokom koga kompanija lepo živi, ali se ne menja činjenica da lagano nestaje.