Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

Steve Jobs: The Next Insanely Great Thing, 1996. Ceo tekst je zanimljiv, posebno kada se glada sada, posle 15 godina, pošto je ujedno i Stevin tadašnji pogled na web i njegovu budućnost.